Advertising Literacy:

Dealing with Persuasive Messages in a Complex Media Environment

27.-29. November 2019

Department of Communication

University of Vienna

This conference is organized by the Advertising Communication Division and Media Education Division of the German Communication Association DGPuK.

You can find more information on the Advertising Communication Division as well as on the Media Education Division on their official webpages of the DGPuK.



If you have any questions, please feel free to contact the organizers Nils S. Borchers ( or Brigitte Naderer ( for the Advertising Communication Division; Ruth Festl ( or Christine Dallmann ( for the Media Education Division.


For organizational questions please contact:

Brigitte Naderer


@ Universität Wien/ Alex Schuppich